Are Fraternities Still Worth
It?
Two Fundamental Issues
In recent conversations with alumni
of several chapters, two issues have
dominated our discussions:
1. Are fraternities, and the Greek system
in general, still viable?, and
2. Is our chapter still able to be viable?
While we answer these questions completely
every time they're asked, I often wonder
how many times they are asked without
being voiced?
Are fraternities and the Greek system
still viable?
The short answer is yes, absolutely.
Taken as a whole, the fraternity system
is as strong now as ever. Our health,
depending on the metric you choose, does
cycle up and down, following social trends,
demographics, and the economy, but our
existence has never been seriously threatened.
If you are looking for the best and
brightest, and those with the broadest
range of skills necessary to succeed,
you are still well served by seeking
out a fraternity man. On any school campus
that has fraternities and you will not
find a better place for young men to
learn leadership and organizational skills
than in a good fraternity chapter.
Our future looks just as bright. On
what do I base such a proclamation you
might ask. Simple - need.
The need for what fraternities offer
is as great now as ever, and the demand
will continue until that need can be
met elsewhere. The primary offering of
a fraternity is fellowship, brotherhood,
and comraderie. Sure we compete in the
arenas of housing, meal service, and
recreation, and the personal development
benefits that we provide are immense,
but our core product is brotherhood.
I borrow now from William Eleroy Curis,
who wrote for the Chicago Record from
1874 - 1911:
"A
good fraternity is recognized as a
good thing. Those who have enjoyed
its fellowship understand its advantages.
In those who have not experienced that
blessing of boyhood life, no amount of
argument can excite an appreciation of
its values. The closest friendships you
and I have today were formed before we
became of age, in the walls of our chapter
house. Age, occupation, distance, separation,
new associations, have no influence upon
friendships that are formed under such
circumstances. You may not have seen
him for a third of a century; you may
not have heard his name for a generation;
the path of his life may have led him
to the Antipodes, but, when you come
face to face with a boy who was initiated
with you on a frosty autumn night, perhaps
with absurd and silly ceremonies, the
flame that often burns low, but can never
be extinguished, will blaze up with a
glow that will warm the lives of both
of you; and you feel toward each other
a sentiment that you have never felt
toward any man since the day you graduated.
I have met members of my fraternity in
odd corners of the world. Among the Taoist
temples in China; in the mines of the
Andes; on the banks of the Nile, and
although we were strangers before and
have been strangers since, there was
at least a few moments of gratification
that encounters with other people could
not have inspired.... There have been
and always will be, abuses of the opportunities
I have described, but those who are familiar
with the history of college fraternities
and will take the trouble to examine
their catalogs will find that the high
character of the men who have been members
are the best endorsement of their advantages.
By their personnel the Greek Letter Fraternities
may justly be judged."
Is our chapter still able to be viable?
I wish this weren't a dicier question
to answer, but it very much is. The existence
of a single chapter of a single fraternity
on a single campus is not so easily guaranteed
by history or need. In fact, a chapter
taken thus, is guaranteed its existence
ONLY through the efforts of its stewards.
I'll repeat that a bit differently:
the viability of a single chapter is
completely determined by the choices
of its stewards.
Who, then are the stewards of a chapter?
The undergraduate members, of course,
and their parents to some degree. Most
importantly, the alumni of the chapter.
Additionally, the general Fraternity,
be it National or International, has
a stewardship role. And finally, the
school, if it is so inclined, may be
a steward of its fraternities. As we
all well know, we are rife with examples
of schools who do not feel they owe any
stewardship to fraternities. There are
some who are outright adversarial; the
U.S. Constitution notwithstanding. This
is one of our greater challenges as a
community, but may in fact be your individual
challenge if your chapter is so located.
Rather than take an excessive amount
of time to analyze each of these groups,
I will cut straight to the conclusions:
- Undergraduate members can be counted
on to be young men. By this, they can
be taught and led and encouraged and
fostered into doing great and glorious
things. They can also be left to their
own, at which point the chances of the "Lord
of the Flies" effect increase with
each passing day. If you do not expect
of them excellence in every area, you
are cheating them. If you blindly expect
excellence from them, consistently, and
in every area, without your stewardship,
then you're deluded.
- General fraternities can be counted
on to cycle in their support of a single
chapter, depending on economy, politics,
staff ability, and, at times, whim. What
they cannot be counted on for is enough
consistent support to insure that a single
chapter will never need stewardship from
its alumni.
- Schools cover the spectrum, from very
supportive to very hostile. The only
one that matters to your chapter, however,
is your school. To a very large degree,
you play the hand you are dealt there,
until such time as your chapter and its
alumni are enough of a force that you
can enter the realm of making the rules
rather than simply living within them.
This leaves alumni, the primary and
most important stewards of a fraternity
chapter. And the key factor to insure
the viability of a chapter is that the
alumni stewards approach the chapter
as if it were a business.
Oops, I just quoted Curtis on the value
of brotherhood and now I've reduced the
chapter to a business. What am I thinking?
In order for us to offer the product
of brotherhood, we generally have to
'sell' other products with it. Let's
face it, brotherhood and fellowship are
simply too intangible to be marketed
on their own. They are our primary and
most valuable product, yet they are almost
impossible to communicate in a convincing
manner to an 18 or 19 year old student.
So here we are with products: fellowship,
housing, meal service, entertainment,
scholarship, leadership opportunity,
service, and networking to name a few.
We have competition for all of these
products: other campus organizations,
other fraternity chapters, dormitories,
apartments, dining halls, restaurants,
internships, school jobs, etc. We have
regulatory issues to deal with: general
fraternity rules, school rules, government
regulations on housing and food service,
etc. We have customers: our members,
their parents, the campus and greater
community. We have shareholders/stakeholders:
alumni, general fraternity, and the school.
If this doesn't define a business, then
I don't know what does.
In
fact, a chapter with nothing but "brotherhood" and
no attention whatsoever to the "business" of
fraternity, will not survive. More importantly,
I have never encountered a chapter that
ran well on the "business" end
of things that did not also have a strong "brotherhood."
The best chapters have involved stewards
at every level, from the facility to
the advisors. They are run like a good
business. They frequently dominate the
market, or more often, are a leader of
a market niche on their campus. They
are aware of and know their competition.
They realize that THEIR campus is really
the only campus they need to worry about;
the fraternity system will take care
of itself, their own chapter on their
own campus will not. They are as concerned
about production capacity (the house,
the business plan, their leadership,
their budget, etc.) as they are about
production (this semester's rush, last
quarter's grades, how many alums attended
homecoming). They are not afraid to change
as the market changes. In some cases,
the stewards are not afraid to take drastic
steps, such as culling leaders or members,
or even taking a hiatus from campus.
They are unlikely to change in matters
of principle.
Is your chapter able to be viable? Take
a look at your campus. Are there chapters
that are thriving? If so, then yes, you
can too. If not, then is it possible
to improve the environment such that
chapters can thrive? There are campuses
where a chapter would have a very difficult
time being viable, there are even campuses
where it is nearly impossible. They are
both tiny minorities. Most campuses are
ripe with opportunity to not only be
viable, but to be excellent. The plan
and the steps to do it are not complicated.
They do, however, require consistent,
focused, carefully chosen, concerted
effort on the parts of many people in
order to complete successfully. The rewards
are great.
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